Reference
M278275-0029
Model Case
Oyster, 31 mm, Everose gold
Oyster Architecture
Monobloc middle case, screw-down case back and winding crown
Diameter
31 mm
Material
18 ct Everose gold
Bezel
Fluted
Winding Crown
Screw-down, Twinlock double waterproofness system
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Water Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual
mechanical
self-winding
The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Bouverne is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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