Menu
Datejust 31
€ 50.350
Rolex

Datejust 31

Oyster, 31 mm, Everose gold and diamonds
50.350
Suggested retail price inclusive of V.A.T. The suggested retail price can be modified at any time without notice.

Reference
M278285RBR-0005

Model Case
Oyster, 31 mm, Everose gold and diamonds

Oyster Architecture
Monobloc middle case, screw-down case back and winding crown

Diameter
31 mm

Material
18 ct Everose gold

Bezel
Set with diamonds

Winding Crown
Screw-down, Twinlock double waterproofness system

Crystal
Scratch-resistant sapphire, Cyclops lens over the date

Water Resistance
Waterproof to 100 metres / 330 feet

Movement
Perpetual
mechanical
self-winding

Mother-of-Pearl Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Mother-of-Pearl Dial

Diamond-set bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Diamond-set bezel

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

18 ct Everose gold

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Bouverne is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

18 ct Everose gold

Contact us

Send us a message

Send us a message

Please enter your message

Thank you for your interest in Rolex watches. Please enter your message below and we will be delighted to assist you. 

And/or
  • secured shipment
  • secure payments
  • since 1976 in Ghent
  • authorized dealer